Name: Managing Brand Crises. A Guide to Navigating the Storm
Price: 1662.00 UYU
Availability: InStock
Author: Eugene Y. Chan
ISBN: 9781637428238

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Eugene Y. Chan

Año

2025

N° páginas

252

Encuadernación

Tapa Blanda

Dimensiones

22.90 x 15.20 cm

ISBN13

9781637428238

Managing Brand Crises. A Guide to Navigating the Storm

Eugene Y. Chan (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Managing Brand Crises. A Guide to Navigating the Storm"

Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's fast-paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control, jeopardizing a brand's reputation and financial future. Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. This insightful guide explores the critical skills required to anticipate potential pitfalls, respond swiftly and transparently, and rebuild consumer trust. From mastering stakeholder engagement to crafting strategies for reputation recovery, this book provides actionable steps for transforming crises into opportunities for growth and innovation. Packed with real-world examples and expert advice, it demonstrates that with the right preparation and response, crises can become defining moments that strengthen a brand's identity. Whether you're a seasoned professional or new to the field, Managing Brand Crises is an essential resource for navigating the challenges of today's high-stakes marketplace. Learn how to stay ahead of the curve, safeguard your brand, and turn moments of adversity into opportunities for success.