AI and Consumer Interaction in Business: From Recommendation to Emotional Connection (en Inglés) - Feifei Yang

This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.