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Bridging Cultures in Business (en Inglés)
Daria Safonova;Ekaterina Lozitskaya;Olga Stognieva (Autor)
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Cambridge Scholars Publishing
· Tapa Dura
Bridging Cultures in Business (en Inglés) - Daria Safonova;Ekaterina Lozitskaya;Olga Stognieva
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Reseña del libro "Bridging Cultures in Business (en Inglés)"
This textbook is a practical and engaging guide for learners and professionals who need to communicate clearly and confidently in multicultural business environments. It offers step-by-step strategies, concise practice tasks, and regular progress checks that help readers apply intercultural communication skills directly to real workplace situations. Clear structure and focused activities make the book equally effective for self-study and classroom use.One of the book's key strengths is its emphasis on real-world business practice. It features authentic case studies from international companies, a glossary of essential terminology, a comprehensive final test, additional vocabulary-building tasks, and access to presentations and video resources. These elements ensure that learning remains relevant, interactive, and closely aligned with professional demands.Designed for business students, educators, and working professionals, this book supports respectful collaboration across cultures, helps prevent common communication pitfalls, and prepares readers to succeed in today's global business landscape. Read more
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