Name: Consumer Culture in Transition. Aesthetic Consumption in China's New Middle Class
Price: 10278.00 UYU
Availability: InStock
Author: Gaoxiang Xu;Xi Liu;Guilin Liu
ISBN: 9781032594347

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portada Consumer Culture in Transition. Aesthetic Consumption in China's New Middle Class

Consumer Culture in Transition. Aesthetic Consumption in China's New Middle Class

Formato

Libro Físico

Editorial

Routledge

Autor

Gaoxiang Xu;Xi Liu;Guilin Liu

Colección

Routledge Studies in Marketing

Año

2025

N° páginas

200

Encuadernación

Tapa Dura

Dimensiones

23.40 x 15.60 cm

ISBN13

9781032594347

Consumer Culture in Transition. Aesthetic Consumption in China's New Middle Class

Gaoxiang Xu;Xi Liu;Guilin Liu (Autor) · Routledge · Tapa Dura

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Reseña del libro "Consumer Culture in Transition. Aesthetic Consumption in China's New Middle Class"

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.