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Corporate Music Method: The Black and White Version (en Inglés)
Erwin Steijlen
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Corporate Music Method: The Black and White Version (en Inglés) - Steijlen, Erwin
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Reseña del libro "Corporate Music Method: The Black and White Version (en Inglés)"
This is a book for songwriters, composers and artists who write, and record their own music. The purpose of this book is to inspire and inform those who want to become a creative entrepreneur and make a great living writing music for corporate clients, tv, films, events, shows, commercials and product launches. Artists need a new business model in this digital era where Spotify and YouTube have changed the rules. Use the Corporate Music Method to become a successful creative businessman. Chapter 1 to 4 is about the music market and how much this market has changed in the last couple of years. These chapters explain why and how the Corporate Music Method works. Chapter 5 to 9 are about the "25 Rules to Become a Successful Corporate Music Writer", with musical tips and mixing tricks, examples and everything you need to know about royalties, rights and synching. Chapter 10 and 11 feature interviews with successful entrepreneurs, so we can learn from the people who started a creative business and succeeded. In Chapter 12 to 14 we'll dive deep into important things like mindset, creative- and concept thinking and how to really achieve success as a creative businessman. This book is filled with musical examples and links to video's and music. Erwin has 15 years of expercience writing for the biggest brands in the world and he is probably the #1 product launch composer worldwide. Besides being a highly successful songwriter and composer he teaches Songwriting and Media Composing at ArtEZ, Institute of the Arts in the Netherlands.
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