Name: Innovation Management. Practical Strategies, Processes and Tools for Driving Innovation
SKU: 64799826
Price: 2796.00 UYU
Availability: InStock
Author: Sercan Ozcan
ISBN: 9781529689501

portada Innovation Management. Practical Strategies, Processes and Tools for Driving Innovation

Innovation Management. Practical Strategies, Processes and Tools for Driving Innovation

Formato

Libro Físico

Editorial

Sage Publishing

Autor

Sercan Ozcan

Año

2026

N° páginas

560

Encuadernación

Tapa Blanda

Dimensiones

24.6x18.9 cm

ISBN13

9781529689501

Innovation Management. Practical Strategies, Processes and Tools for Driving Innovation

Sercan Ozcan (Autor) · Sage Publishing · Tapa Blanda

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Reseña del libro "Innovation Management. Practical Strategies, Processes and Tools for Driving Innovation"

Explore how organisations manage innovation in practice with this new textbook, which includes real-life examples, practical tools and the latest trends in innovation.

Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.

Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.

This book is essential reading for undergraduate and postgraduate students studying innovation management.

Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.