Name: Loose Leaf Contemporary Advertising de Michael Weigold(Mcgraw Hill Book co) (en Inglés)
SKU: 62497661
Price: 9389.00 UYU
Availability: InStock
Author: Weigold Michael F.,Arens William F.
ISBN: 9781266854835

portada Loose Leaf Contemporary Advertising de Michael Weigold(Mcgraw Hill Book co) (en Inglés)

Loose Leaf Contemporary Advertising de Michael Weigold(Mcgraw Hill Book co) (en Inglés)

Formato

Libro Físico

Editorial

Mcgraw Hill Book Co

Autor

Weigold Michael F.,Arens William F.

Idioma

Inglés

ISBN13

9781266854835

N° edición

0017

Loose Leaf Contemporary Advertising de Michael Weigold(Mcgraw Hill Book co) (en Inglés)

Weigold Michael F.,Arens William F. (Autor) · Mcgraw Hill Book Co · Libro Físico

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Reseña del libro "Loose Leaf Contemporary Advertising de Michael Weigold(Mcgraw Hill Book co) (en Inglés)"

The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantly more discussion of digital media in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these disciplines. - This edition includes greater attention to ongoing issues of consumer privacy and data protection as well as ethics, diversity, and inclusion in the industry. - Digital disruption is featured in new content on cable's biggest competitor, streaming or OTT video. Also, Chapter 13, formerly "Using Electronic Media: Television and Radio," is now titled "Using Audio and Video Media," reflecting how television is no longer the primary medium for video and how branded opportunities in audio include far more than radio.