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Management Information Systems: Managing the Digital Firm (en Inglés)
Kenneth C. Laudon; Jane P. Laudon (Autor)
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Pearson
· Tapa Dura
Management Information Systems: Managing the Digital Firm (en Inglés) - Kenneth C. Laudon; Jane P. Laudon
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Reseña del libro "Management Information Systems: Managing the Digital Firm (en Inglés)"
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. Also available with MyLab MIS By combining trusted author content with digital tools and a flexible platform, MyLab™ personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Note: You are purchasing a standalone product; MyLab MIS does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab MIS, search for: 0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e Package consists of: 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e
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