Name: Ten and a Half Lessons in Marketing. A Practical Guide to Key Concepts
SKU: 64806130
Price: 2095.00 UYU
Availability: InStock
Author: Emilio Tavora Vilar
ISBN: 9783032097279

portada Ten and a Half Lessons in Marketing. A Practical Guide to Key Concepts

Ten and a Half Lessons in Marketing. A Practical Guide to Key Concepts

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Emilio Tavora Vilar

Año

2025

N° páginas

150

Encuadernación

Tapa Blanda

Dimensiones

23.5x15.5 cm

ISBN13

9783032097279

Ten and a Half Lessons in Marketing. A Practical Guide to Key Concepts

Emilio Tavora Vilar (Autor) · Palgrave Macmillan · Tapa Blanda

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Reseña del libro "Ten and a Half Lessons in Marketing. A Practical Guide to Key Concepts"

This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications. The chapters cover a range of key concepts, including:The evolution of marketing definitionsThe fundamentals of positioningBranding and how it shapes consumer perceptionsSocial marketing and its transformative potentialThe intricacies of pricing strategiesEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible. This book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.