Name: The Multimodal Analysis Of Television Commercials
Price: 560.00 UYU
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ISBN: 9788437091457

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portada The Multimodal Analysis Of Television Commercials

The Multimodal Analysis Of Television Commercials

Formato

Libro Físico

Autor

Barry Pennock Speck

Editorial

Universitat De Valencia

Colección

English In The World Series

N° páginas

218

Encuadernación

Tapa Blanda

Dimensiones

22.50 x 14.00

ISBN

8437091454

ISBN13

9788437091457

Editado en

España

N° edición

Categorías

The Multimodal Analysis Of Television Commercials

Barry Pennock Speck (Autor) · Universitat De Valencia · Tapa Blanda

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Reseña del libro "The Multimodal Analysis Of Television Commercials"

This book is the first of its kind entirely dedicated to the multimodal analysis of television commercials. A multimodal approach to TV ads, which integrate multiple semiotic modes, is not only useful but absolutely necessary if we are to fully grasp how they attempt to inform and persuade viewers. Nonetheless, it is no les

s certain that multimodal analysis should not be seen as and end in itself but as an e