Name: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field (en Inglés)
Price: 1293.00 UYU
Availability: InStock
Author: Mike Michalowicz
ISBN: 9781591844884

portada The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field (en Inglés)

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field (en Inglés)

Formato

Libro Físico

Autor

Mike Michalowicz

Editorial

Portfolio

Año

2012

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.2 x 2.5 cm

Peso

0.41 kg.

ISBN

1591844886

ISBN13

9781591844884

N° edición

Categorías

Estrategia empresarial
Emprendimiento y emprendedores
Pequeñas empresas y trabajadores autónomos

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field (en Inglés)

Mike Michalowicz (Autor) · Portfolio · Tapa Dura

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Reseña del libro "The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field (en Inglés)"

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Mike Michalowicz

(Autor)

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Mike Michalowicz creó y vendió dos compañías multimillonarias antes de cumplir treinta y cinco años. Hoy es el cofundador de Profit First Professionals, una organización de contadores y asesores de negocios que enseñan el método Profit First. Mike también es cofundador de Provendus Group, una firma de consultoría que utiliza sus metodologías de crecimiento empresarial. Es anfitrión del Profit First Podcast, imparte conferencias a nivel mundial y ha compartido sus ideas en eventos organizados por EO, TAB, Vistage, entre otros. Es autor de El Gran Plan, La ganancia es primero, El sistema Clockwork, Surge y The Toilet Paper Entrepreneur. Sus columnas han aparecido en el Wall Street Journal, la revista Box Pro, Entrepreneur, OPEN Forum y Harvard Business Review, entre otros.

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