Name: The w. Chan kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renée Mauborgne (en Inglés)
Price: 1890.00 UYU
Availability: InStock
Author: Renée Mauborgne; Kim W. Chan
ISBN: 9781633694774

portada The w. Chan kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renée Mauborgne (en Inglés)

The w. Chan kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renée Mauborgne (en Inglés)

Formato

Libro Físico

Autor

Kim W. Chan

Autor

Renée Mauborgne

W. Chan Kim

Editorial

Harvard Business Review Press

Año

2017

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.6 cm

Peso

0.43 kg.

ISBN13

9781633694774

Categorías

Estrategia empresarial
Gestión de investigación y desarrollo
Ventas y marketing

The w. Chan kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renée Mauborgne (en Inglés)

Kim W. Chan (Autor) · Renée Mauborgne (Autor) · W. Chan Kim (Autor) · Harvard Business Review Press · Tapa Dura

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Reseña del libro "The w. Chan kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renée Mauborgne (en Inglés)"

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."

Kim W. Chan

(Autor)

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W. Chan Kim es profesor de la cátedra Bruce D. Henderson del Boston Consulting Group en Estrategia y Gestión Internacional en INSEAD.

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Renée Mauborgne

(Autor)

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Renée Mauborgne (nacida en 1963) es una economista y teórica empresarial estadounidense. Es profesora de estrategia en INSEAD, una escuela de negocios con sede en Francia. Mauborgne también es codirector del INSEAD Blue Ocean Strategy Institute, con sede en Fontainebleau.

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