Name: Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Price: 1785.00 UYU
Availability: InStock
Author: Bernard J. Jansen;Soon-gyo Jung;Kholoud K. Aldous;Joni Salminen;Hind Almerekhi
ISBN: 9783031419355

portada Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Formato

Libro Físico

Editorial

Springer International Publishing AG

Autor

Bernard J. Jansen;Soon-gyo Jung;Kholoud K. Aldous;Joni Salminen;Hind Almerekhi

Colección

Synthesis Lectures on Information Concepts, Retrieval, and Services

Año

2024

N° páginas

152

Encuadernación

Tapa Blanda

Dimensiones

24.00 x 16.80 cm

ISBN13

9783031419355

Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Bernard J. Jansen;Soon-Gyo Jung;Kholoud K. Aldous;Joni Salminen;Hind Almerekhi (Autor) · Springer International Publishing AG · Tapa Blanda

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Reseña del libro "Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data"

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.