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The OneTEAM Method: How Sales+Marketing Collaboration boosts big business. (en Inglés)
Peter Strohkorb
(Autor)
·
Createspace
· Tapa Blanda
The OneTEAM Method: How Sales+Marketing Collaboration boosts big business. (en Inglés) - Strohkorb, Peter
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Reseña del libro "The OneTEAM Method: How Sales+Marketing Collaboration boosts big business. (en Inglés)"
There has never been a time when b2b sales and marketing teams have needed to work together as closely and as effectively, as today. The risks associated with poor Sales/Marketing alignment have never been greater, but neither have the potential rewards.This book describes the new Sales and Marketing landscape and proposes an expert method to move Sales and Marketing teams beyond mere alignment into highly effective collaboration. This book aims to:1) Explain why Sales and Marketing collaboration does not work 2) Identify where collaborative issues are impeding revenue growth in your business3) Provide the reader with an effective tool kit to address and fix the problemWho Should Read This Book?This book is for professionals and executives in b2b organizations: - CEOs and Business Owners who wish to increase sales results and reduce inefficiencies in their sales process- Sales and Marketing Executives who would like to improve sales productivity and marketing effectiveness- Sales Managers who want more effective marketing support and stop their top sales performers leaving- Marketing Executives who want to prove Marketing's contribution to sales success- HR Directors who want a more collaborative work environment, one that attracts and retains the best talent - CFOs who want to see more revenue, higher margins, more profit and lower costs - Anyone who is interested in boosting sales resultsBuy The OneTEAM Method now.
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